Downtown Disney

Downtown Disney is an outdoor shopping, dining, and entertainment area located at the Walt Disney World Resort. Until 1989, only the Marketplace existed and was known as the Disney Village Marketplace, and before that, the Lake Buena Vista Shopping Village. Pleasure Island then opened, and the West Side followed in 1997. Pleasure Island and Marketplace were referred to together as Disney Village until West Side opened, at which point the entire area was collectively renamed Downtown Disney. The Marketplace and West Side have always been free to enter, while Pleasure Island required the purchase of admission. Pleasure Island was also closed during the day. Starting in the summer of 2004, Pleasure Island became free to enter and the admission charges are now paid only by those entering the nightclubs.